Dubai, UAE – February 2026: Raqmiyat, a leading system integrator and digital enabler in the Middle East, has entered into a strategic technology and go-to-market partnership with Xoxoday, a global rewards, incentives, and loyalty solutions provider trusted by over 5,000 businesses worldwide. 

This collaboration brings together Raqmiyat’s strong regional presence and delivery expertise in Banking and Financial Services – alongside its broader digital capabilities – with Xoxoday’s modular rewards and engagement platform, enabling banks, fintechs, and financial enterprises – and select public sector entities – across the GCC to design, launch, and scale impactful incentive and loyalty programs. 

Strategic Vision

Raqmiyat and Xoxoday share a common vision to help financial institutions strengthen customer and stakeholder engagement through practical, measurable reward-led programs. The partnership focuses on enabling banks and fintechs to drive customer acquisition, activation, engagement, and retention by embedding meaningful incentives into everyday financial interactions. By combining Xoxoday’s rewards and loyalty capabilities with Raqmiyat’s deep understanding of regional BFS requirements, the collaboration aims to support enterprises in building engagement frameworks that are scalable, compliant, and aligned with long-term business objectives. 

Joint Market Strategy and Partnership Synergies

Through this partnership, Raqmiyat and Xoxoday will jointly offer rewards, incentives, and loyalty solutions tailored for banks, fintechs, and financial enterprises across the GCC. Xoxoday’s platform will be integrated into Raqmiyat’s broader digital transformation and BFS solution portfolio, allowing enterprises to access consulting, implementation, integration, and ongoing support through Raqmiyat’s teams in the UAE, KSA, and India. 

The collaboration is strengthened by the complementary capabilities of both organizations. Raqmiyat contributes its strong regional presence, established relationships within the BFS ecosystem, and proven delivery framework to ensure smooth deployment and operational alignment. Xoxoday brings a mature and flexible rewards platform used across customer engagement, sales incentives, agent and influencer programs, employee recognition, and merchant loyalty. Together, the partnership provides financial enterprises with a reliable and scalable approach to launching reward-driven engagement programs that deliver value across customer journeys and internal teams. 

Georgio Khachan, Vice President – Digital Payments, Raqmiyat: “We are pleased to partner with Xoxoday as we expand our offerings in the rewards and engagement space for BFS enterprises. Xoxoday’s proven platform, combined with Raqmiyat’s delivery capabilities and market understanding, allows us to help banks and fintechs design incentive programs that are operationally efficient and closely aligned with business outcomes.”

Bahaa Indary, General Manager, Raqmiyat: “This partnership with Xoxoday strengthens our ability to support financial institutions looking to improve customer engagement, sales performance, and loyalty through well-structured reward programs. Together, we are enabling enterprises to move away from manual and fragmented incentive processes toward scalable, digital-first engagement models.”

Sumit Khandelwal, Co-Founder & CEO – Xoxoday: “Our partnership with Raqmiyat helps us strengthen our presence across the GCC while bringing structured, digital-first reward programs to BFS enterprises. Together, we enable banks and fintechs to move from fragmented incentive efforts to scalable engagement models aligned with real business outcomes.” 

About Xoxoday

Xoxoday is a global rewards, incentives, and loyalty platform trusted by more than 5,000 businesses, from startups to Fortune 500 enterprises. The company enables organizations to design and manage reward programs across customer engagement, sales incentives, agent and influencer commissions, employee recognition, and merchant loyalty. 

 With a modular, self-configurable platform and access to a global rewards marketplace serving over 80 million end users, Xoxoday helps enterprises automate incentive distribution, improve engagement outcomes, and scale programs efficiently. The platform is widely used across Banking, Financial Services, Fintech, and enterprise sectors to support acquisition, activation, engagement, and retention initiatives. 

About Raqmiyat

Raqmiyat is a leading Digital Enabler and IT Services company, recognized for deep expertise in Banking and Financial Services (BFS) as well as other mission-critical sectors. Founded in 1983 and part of the Al Ghurair Group, the company has been enabling financial institutions across the GCC to achieve operational excellence, compliance, and innovation for more than four decades. As a trusted digital partner, Raqmiyat supports organizations by embedding innovation through advanced technologies, including AI-driven solutions and modern digital transformation frameworks. 

With operations spanning the GCC—particularly the United Arab Emirates, Saudi Arabia, and India—the company combines strong local presence with offshore delivery capabilities.
Raqmiyat works with prominent banks and fintechs across the region, delivering secure, reliable, and scalable solutions that address the evolving demands of the financial landscape.
Beyond BFS, the company operates two additional business units: Technology Staffing Solutions (TSS) and Smart Business Solutions (SBS), providing workforce augmentation, enterprise solutions, and digital business applications. 

Raqmiyat’s proven BFS capabilities include proprietary IP products such as Instant Payments, Fund Transfer Systems, Direct Debit Systems, Cheque Clearing, Wage Protection System, and Open Finance. These are complemented by broader offerings in payments, digital transformation, compliance, and customer experience enhancement—enabling financial institutions to stay competitive in a rapidly changing market.